TeamFanShop, Inc. to Power Official Online Stores for the Florida Gators, Tampa Bay Buccaneers and Minnesota Timberwolves20 July 2006
Jacksonville, FL (PRWEB) July 19, 2006 -- TeamFanShop, a division of Football Fanatics, announced today it has signed agreements with the University of Florida, the Tampa Bay Buccaneers and the Minnesota Timberwolves to develop and operate their official online stores.
Under the terms of the agreements, TeamFanShop will be responsible for all facets of operation including web site development, merchandising, customer service, order processing, and product fulfillment. Terms were not disclosed.
«One of the reasons we selected TeamFanShop is because they're completely dedicated to team and league licensed merchandise and have spent the better part of a decade using A/B testing and other techniques to see which store designs and merchandising strategies will deliver the best results,» said Ted Johnson, Minnesota Timberwolves Vice President of Communications. «We're benefiting from the collective experiences of other TeamFanShop partners.»
"Although we're thrilled to be operating the official online stores for the Gators, Buccaneers and Timberwolves, we're also extremely passionate about helping them grow these businesses," said Brian Swallow, Vice President of TeamFanShop.
Existing TeamFanShop partners have experienced strong year-over-year sales growth. «In the last four years, our online store revenues have grown by over 400%,» said Bill Prescott, Jacksonville Jaguars Chief Financial Officer. «This has been the largest increase in on-line revenues that we experienced over a four year period."
In addition to operating official online stores, TeamFanShop is also experienced in responding to mission-critical championship events. "After our recent Final Four Championship victory, we were inundated with fans and alumni around the country who wanted official championship merchandise," said Mike Spiegler, Florida Gators Associate Athletic Director. "TeamFanShop has several years of experience in developing the right infrastructure for supporting online stores for major sports and media brands, including the huge rush of demand that comes from winning national championships like the men's basketball title. We believe our relationship with them will allow us to give our fans and alumni a world-class shopping experience both now and in the future."
About TeamFanShop
Founded in 1995, TeamFanShop is a leading provider of private label e-commerce outsourcing solutions for division I colleges and professional sports teams. We power the official online stores for some of the biggest names in sports and sports media including the Florida Gators, Jacksonville Jaguars, Tampa Bay Buccaneers, The Southeastern Conference, The Big Ten, The Sporting News and many others. We combine our best of breed e-commerce platform with highly efficient order fulfillment and customer relationship management services to help our partners fully monetize their official web sites.
Source: prweb
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